TY - BOOK AU - Onkvisit,Sak AU - Shaw,John J TI - Practice: architecture, technique + representation SN - 9780415776240 (hbk) U1 - 658.4 22 PY - 2009/// CY - London ; New York PB - Routledge KW - Architecture KW - Architecture, Modern KW - Philosophy KW - 20th century N1 - "First edition published in 2000 by G+B Arts International"--T.p. verso; Includes bibliographical references and index; PART I:OVERVIEW OF WORLD BUSINESS; PART II:WORLD MARKET ENVIRONMENT; PART III:PLANING FOR INTERNATIONAL MARKETING; PART IV:INTERNATIONAL MARKETING DECISIONS; PART V:FINANCIAL DECISIONS N2 - Written to enable managers and scholars to meet real international challenges, this volume provides a foundation for the explanation, prediction and control of international marketing. The fifth edition includes new case studies and is accompanied by a fully updated website UR - http://www.loc.gov/catdir/toc/ecip0815/2008015689.html ER -