TY  - BOOK
AU  - Theaker,Alison
AU  - 
TI  - The public relations handbook
T2  - Media practice
SN  - 9781000208832
U1  - 659.2 23
PY  - 2021///
CY  - Abingdon, Oxon
PB  - Routledge/Taylor & Francis Group, 
KW  - Corporations
KW  - Public relations
N1  - Part 1: The context of public relations. What is public relations?
Public relations and communications
Public relations, politics and the media
Public relations and management
Ethics, professionalism and regulation
Part 2: Strategic public relations. Public relations and corporate communications
Public relations and corporate identity
Risk, issues and crisis communication management
Developing sustainable professional practice
CSR communication
The role of public relations in CSR
Measurement and evaluation
Globalisation and public relations
Part 3: Stakeholder public relations. Media relations in the social media age
Internal communications
Financial communications
Public sector public relations
Consumer public relations
Business-to-business public relations
Public relations and engagement in the not-for-profit sector
Using new technology effectively: insights for strategic communication management
Activism and public relations
Part 4: Shaping the future. Future challenges for PR; Access restricted to subscribing institutions
N2  - The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies
UR  - https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9780429298578
ER  -