TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781260092127
U1  - 658.8 
PY  - 2019///
CY  - New York
PB  - Mcgraw-Hill
KW  - Marketing management
KW  - Marketing planning
KW  - Marketing strategy
ER  -