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Health economics : an industrial organization perspective / Pedro Pita Barros and Xavier Martinez-Giralt. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Milton Park, Abingdon, Oxon ; New York : Routledge, c2012

Availability: Items available for loan: CUTN Central Library (1)Call number: 338.4/73621.

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Packaging life : cultures of the everyday / Pramod K. Nayar. by

Nayar, Pramod K

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi ; Thousand Oaks, Calif. : Sage, c2009

Availability: Items available for loan: CUTN Central Library (1)Call number: 306.09.

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Consumer culture : history, theory and politics / Roberta Sassatelli. by

Sassatelli, Roberta

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English Original language: Italian

Publication details: Los Angeles : SAGE Publications, 2007

Online resources:

Table of contents only

Availability: Items available for loan: CUTN Central Library (1)Call number: 306.3.

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Poet's market. by

Jerome, Judson [editor.]

Material type:

Continuing resource; Format: print

Publication details: Cincinnati, Ohio : Writer's Digest Books, c1985-

Availability: Items available for loan: CUTN Central Library (1)Call number: 070.5/025/73.

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The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy / Gary Schwartz. by

Schwartz, Gary, 1964-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Atria Books, 2011

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8/342.

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Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day. by

Pannett, Alan

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: CUTN Central Library (1)Call number: 650.1.

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Panel Data theory and applications editor Badi H. Baltagi

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Würzburg : Physica-Verlag, 1974-<1983 >

Online resources:

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8/008.

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A dictionary of marketing / Charles Doyle. by

Doyle, Charles, 1959- [[author]]

Series: Oxford quick reference

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 103 DOY.

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Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Gaithersburg, Md. : Aspen Publishers, 2000

Availability: Items available for loan: CUTN Central Library (1)Call number: 362.1/068/8.

10.

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SEBI Bulletin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: MUMBAI Securities and Exchange Board of India May 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: J-SEB.

11.

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Record label marketing / Tom Hutchison, Amy Macy, Paul Allen. by

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Burlington, MA : Focal Press, c2010

Availability: Items available for loan: CUTN Central Library (1)Call number: 780.688 HUT.

12.

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Marketing Management by

Saxena, Rajan

Edition: 5

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: India McGrawHill 2016

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.8 SAX, ...

13.

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Marketing Management by

Edition: 15

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: India Pearson 2016

Availability: Items available for loan: CUTN Central Library (14)Call number: 658.8 KOT, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 KOT.

14.

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Marketing management : Indian Cases by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Noida : Pearson India Education Service c2018

Availability: Items available for loan: CUTN Central Library (6)Call number: 658.8 GUP, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 GUP.

15.

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Principles of marketing by

Edition: 15th Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Noida : Pearson Education, 2016

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.8 KOT, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 KOT.

16.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 15th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : McGraw-Hill Education, 2005

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.8 PER, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 PER.

17.

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Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by

Edition: Eleventh edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: IVEY Publishing 2016

Availability: Items available for loan: CUTN Central Library (5)Call number: 658.834 SCH, ... Items available for reference: CUTN Central Library: Not for loan (1)Call number: 658.834 SCH.

18.

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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Mason, Ohio : Thomson Business and Economics, c2006

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.834 BLA, ... Items available for reference: CUTN Central Library: Not for loan (1)Call number: 658.834 BLA.

19.

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Basic marketing management by

Edition: 2nd Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : John Wiley and Sons, 2000

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.8 DAL, ...

20.

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Information marketing / Jennifer Rowley. by

Rowley, J. E

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006

Online resources:

Table of contents

Availability: Items available for loan: CUTN Central Library (1)Call number: 025.040 ROW.

21.

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Marketing research : an applied orientation / Naresh K. Malhotra, by

Edition: 7th Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Noida : Pearson India Education, 2018

Availability: Items available for loan: CUTN Central Library (6)Call number: 658.83 MAL, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.83 MAL. Not available: CUTN Central Library: Checked out (1).

22.

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Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee by

Edition: 12 Ed. (Special Indian Edition)

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Chennai : McGraw Hill Education, 2016

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.834 HAW, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.834 HAW.

23.

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Experimental marketing A practical guide to interactive brand experiences Shaz Smilansky by

Smilansky, Shaz

Edition: 1st Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : Kogan Page, 2009

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.835 SMI, ...

24.

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Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by

Gould, Rennie

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, c2012

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 GOU, ...

25.

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The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. by

Edition: 1st Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.8 MCD, ...

26.

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Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page, 2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.800 GEO, ...

27.

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Thought leadership : prompting businesses to think and learn / Laurie Young. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page, 2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.409 YOU, ...

28.

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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by

Hood, David J

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, c2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.8 HOO, ...

29.

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Precision marketing : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2012

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 ZOR, ...

30.

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Social marketing and public health : theory and practice / edited by Jeff French by

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2017

Availability: Items available for loan: CUTN Central Library (1)Call number: 362.1 FRE.

31.

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York, Kogan Page Limited, 2017

Availability: Items available for loan: CUTN Central Library (2)Call number: 658.872 RYA, ...

32.

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Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York, Kogan Page Limited, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.830 LEV.

33.

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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Philadelphia, PA : Kogan Page, 2011

Online resources:

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.802 SMI, ...

34.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2008

Online resources:

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.827 LIN, ...

35.

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Brand together : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2012

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.406 IND, ...

(1 votes)

36.

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Services marketing Integrating Customer Focus Across the Firm by

Edition: 6th Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : McGraw-Hill Education, 2015

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.8 ZEI, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 ZEI.

37.

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Services Marketing : People Technology Strategy Jochen Wirtz; Christopher Lovelock; Jayanta Chatterjee by

Edition: 8th Ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Noida : Pearson Education India, 2018

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.8 WIR, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 WIR.

38.

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International Retailing Nicholas Alexander; Anne Marie Doherty by

Edition: First Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Oxford ; New York : Oxford University Press, 2009

Availability: Items available for loan: CUTN Central Library (1)Call number: 382 ALE.

39.

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How to sell to retail : the secrets of getting your product to market / Clare Rayner. by

Rayner, Clare

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia, PA : Kogan Page, 2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.804 RAY, ...

40.

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Business-to-business marketing : analysis and practice Robert P Vitale; Joseph J Giglierano; Waldemar Pfoertsch by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Uttar Pradesh : Pearson, 2011

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.804 VIT.

41.

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Case studies in Marketing Management Ramendra Singh by

Singh, Ramendra

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Noida : Pearson India Education, 2013

Availability: Items available for loan: CUTN Central Library (3)Call number: 658.800 SIN, ...

42.

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International Journal of Applied Marketing and Management

Material type:

Continuing resource; Format: print

Publication details: New Delhi: Publishing India Group, 2018

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: J-MAR.

43.

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Journal of Rural and Industrial Development

Material type:

Continuing resource; Format: print

Publication details: New Delhi: Publishing India Group, 2018

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: J-RUR.

44.

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Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : Oxford University Press, 2017

Availability: Items available for loan: CUTN Central Library (4)Call number: 658.800 JAU, ... Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.800 JAU.