000			01391cam a22003614a 4500
003			CUTN
005			20180120153820.0
008			051104s2006 enka b 001 0 eng
020			_a9781138274334
020			_a0754644138 (alk. paper)
041			_aEnglish
042			_apcc
082	0	0	_a025.040 _222 _bROW
100	1		_aRowley, J. E.
245	1	0	_aInformation marketing / _cJennifer Rowley.
250			_a2nd ed.
260			_aAldershot, England ; _aBurlington, VT : _bAshgate, _cc2006.
300			_axvi, 228 p. : _bill. ; _c24 cm.
505	0		_aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
650		0	_aInformation services
650		0	_aMarketing
650		0	_aInformation Marketplace
650		0	_aCustomers
650		0	_aPrice and Pricing Policy
650		0	_aCollecting Marketing Data
650		0	_aMarketing Strategy and Planning
650		0	_aBranding and Corporate Identity
650		0	_aInformation services industry.
942			_2ddc _cBOOKS
504			_aIncludes bibliographical references and index.
650		0	_xMarketing.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip062/2005031654.html
999			_c24351 _d24351