000			03083nam a22002177a 4500
003			CUTN
005			20250122105544.0
008			250122b |||||||| |||| 00| 0 eng d
020			_a9781474221573
041			_aEnglish
082			_a745.4 _bDAV
100			_aDavis, Meredith
245			_aVisual Communication Design : _bAn Introduction to Design Concepts in Everyday Experience /
260			_aLondon : _bBloomsbury Visual Arts, _c2017.
300			_a208 pages : _bill.;
505			_tForeword CHAPTER 1 – The importance of form The relationship between form and context: Goodness of fit Form and meaning A little bit of history: Twentieth-century attitudes toward “good form” New practices: The changing context for contemporary design The shift in attention from artifact to experience How this book is organized CHAPTER 2 – Getting attention Introduction Contrast Figure-Ground Camouflage Color Size constancy Scale Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity Series and Sequences Pattern Rhythm and Pacing Motion Summary CHAPTER 3 – Orienting for use and interpretive behavior Introduction Affordances Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading Pattern Grouping Edge Relationships Direction Point of View Summary CHAPTER 4 – Interpreting, interacting, and experiencing Introduction Legibility and Readability Denotation and Connotation Framing Abstraction Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form Appropriation Ambiguity Cognitive Dissonance Summary CHAPTER 5 – Extending and retaining meaning Introduction Schemas and Stereotypes Narrative Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary CONCLUSION Bibliography Index
520			_aWhere do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
650			_aVisual Communication; Design Concepts; User Experience
700			_aHunt, Jamer
942			_2ddc _cCC
999			_c43950 _d43950