000			00618nam a2200217Ia 4500
005			20260122095421.0
008			260121s9999||||xx |||||||||||||| ||und||
020			_a9781260092127
082			_a658.8 _bPER
100			_aPerreault, William D.
245		0	_aEssentials of marketing : _ba marketing strategy planning approach /
250			_a16th ed.
260			_aNew York : _bMcgraw-Hill, _c2019.
300			_axxxi, 736p.; pbk
650			_aMarketing management
650			_aMarketing planning
650			_aMarketing strategy
700			_aCannon, Joseph P.
700			_aMcCarthy, Jerome E.
942			_cTB
999			_c47512 _d47512