Postharvest Biotechnology of Flowers and Ornamental Plants /

By:

Salunkhe, Dattajirao K

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Springer, 2023.ISBN:

9783662668498

Subject(s):

DDC classification:

645.966 SAL

Contents:

Table of contents (11 chapters) Front Matter Pages I-XII Introduction Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 1-12 Senescence of Flowers and Ornamentals — Basic Principles and Considerations Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 13-27 Carnation Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 28-46 Rose Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 47-66 Chrysanthemum Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 67-81 Tulip Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 82-87 Orchid Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 88-98 Gladiolus Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 99-111 Other Cut Flowers Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 112-134 Potted Plants Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 135-165 Foliage Plants Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai Pages 166-181 Back Matter Pages 183-192

Summary: The floricultural industry has been undergoing an unprecedented revolu tion in terms of the type of commodity produced and the production and marketing technology in both developed and developing countries. As a result of this revolution, as we know today, there is a flower for every purpose and for every person in the world, as is evident from the slogan of the Society for American Florists: "say it with flowers". In re cent years, the Latin American and European countries have become sizeable competitors for the North American fresh flower markets and the trend continues growing. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs. All these must be optimum for this area or industry to be safe from competition. With increasing consumer awareness and the current recession, the pressure from the artificial floral products in dustry and also of neighbouring countries on the American fresh flower industry, and continued competition even amongst the growers, whole salers and retailers, quality in floricultural industry is becoming increas ingly important to all those concerned with handling these products. The visual quality aspects of the product are the sole determiner of consumer acceptability in this industry and, unlike fruits and vegetables, flowers cannot be marketed by just discarding the damaged portion.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Books	CUTN Central Library Sciences	Non-fiction	645.966 SAL (Browse shelf(Opens below))	Available	51766

Table of contents (11 chapters)
Front Matter
Pages I-XII

Introduction
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 1-12

Senescence of Flowers and Ornamentals — Basic Principles and Considerations
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 13-27

Carnation
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 28-46

Rose
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 47-66

Chrysanthemum
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 67-81

Tulip
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 82-87

Orchid
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 88-98

Gladiolus
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 99-111

Other Cut Flowers
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 112-134

Potted Plants
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 135-165

Foliage Plants
Dattajirao K. Salunkhe, Narayana R. Bhat, Babasaheb B. Desai
Pages 166-181

Back Matter
Pages 183-192

The floricultural industry has been undergoing an unprecedented revolu tion in terms of the type of commodity produced and the production and marketing technology in both developed and developing countries. As a result of this revolution, as we know today, there is a flower for every purpose and for every person in the world, as is evident from the slogan of the Society for American Florists: "say it with flowers". In re cent years, the Latin American and European countries have become sizeable competitors for the North American fresh flower markets and the trend continues growing. Like any other crop production, floricultural production can be divided into three basic factors: (1) production costs (2) quality (3) transportation costs. All these must be optimum for this area or industry to be safe from competition. With increasing consumer awareness and the current recession, the pressure from the artificial floral products in dustry and also of neighbouring countries on the American fresh flower industry, and continued competition even amongst the growers, whole salers and retailers, quality in floricultural industry is becoming increas ingly important to all those concerned with handling these products. The visual quality aspects of the product are the sole determiner of consumer acceptability in this industry and, unlike fruits and vegetables, flowers cannot be marketed by just discarding the damaged portion.

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