Introducing communication research :
Treadwell, D. F.
Introducing communication research : paths of inquiry / Donald Treadwell. - Thousand Oaks, Calif. : SAGE Publications, c2011. - xviii, 226 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
9781412944571 (pbk.) 1412944570
2009043899
Communication--Research--Methodology.
P91.3 / .T76 2011
302.207/2
Introducing communication research : paths of inquiry / Donald Treadwell. - Thousand Oaks, Calif. : SAGE Publications, c2011. - xviii, 226 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
9781412944571 (pbk.) 1412944570
2009043899
Communication--Research--Methodology.
P91.3 / .T76 2011
302.207/2