Media audience research :
Mytton, Graham,
Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. - Third edition. - xvi, 281 pages ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
9789351506430 (pbk. : alk. paper)
2015039344
Mass media--Research--Methodology.
P91.3 / .M98 2016
302.2/072
Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. - Third edition. - xvi, 281 pages ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
9789351506430 (pbk. : alk. paper)
2015039344
Mass media--Research--Methodology.
P91.3 / .M98 2016
302.2/072