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A dictionary of marketing /

Doyle, Charles, 1959-

A dictionary of marketing / Charles Doyle. - Fourth edition. - xii, 529 pages : illustrations ; 19 cm. - Oxford quick reference .

ISBN: 9780198736424 (pbk.) 0198736428 (pbk.)

LCCN: 2015958816

Subjects--Topical Terms:
Marketing--Dictionaries.
Marketing--Terminology.

LC Class. No.: HF5412 / .D69 2016

Dewey Class. No.: 658.8003

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