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Media literacy and semiotics /

Gaines, Elliot, 1950-

Media literacy and semiotics / Elliot Gaines. - 1st ed. - New York : Palgrave Macmillan, NY 2010. - xii, 181 p. ; 23 cm. - Semiotics and popular culture .

Includes bibliographical references (p. [173]-178) and index.

Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.

ISBN: 9780230108271 (hardcover : alk. paper) 9780230108288 (pbk. : alk. paper)

LCCN: 2010015499

Subjects--Topical Terms:
Mass media--Semiotics.
Media literacy.
Semiotics.

LC Class. No.: P96.S43 / G32 2010

Dewey Class. No.: 302.2301/4

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