Record label marketing /
Hutchison, Thomas W.
Record label marketing / Tom Hutchison, Amy Macy, Paul Allen. - 2nd ed. - Burlington, MA : Focal Press, c2010. - xii, 449 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
9780240812380 (pbk. : alk. paper) 0240812387 (pbk. : alk. paper)
2009025114
Music trade.
Sound recordings--Marketing.
Sound recording industry.
780.688 / HUT
Record label marketing / Tom Hutchison, Amy Macy, Paul Allen. - 2nd ed. - Burlington, MA : Focal Press, c2010. - xii, 449 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
9780240812380 (pbk. : alk. paper) 0240812387 (pbk. : alk. paper)
2009025114
Music trade.
Sound recordings--Marketing.
Sound recording industry.
780.688 / HUT