Consumer behavior /
Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9789386650870 0324271972 (hbk. : student ed.)
Consumer behavior.
Marketing research.
Consumer Decision Making
Individual Determinants of Consumer Behavior
Environmental Influences on Consumer Behavior
658.834 / BLA
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9789386650870 0324271972 (hbk. : student ed.)
Consumer behavior.
Marketing research.
Consumer Decision Making
Individual Determinants of Consumer Behavior
Environmental Influences on Consumer Behavior
658.834 / BLA