International Business
Cherunilam, Francis
International Business Text and Cases Francis Cherunilam - 5th Ed. (Eastern Economy Edition) - New Delhi : PHI Learning, 2016. - xxiii, 848 p. Include Tables ; 24 cm.
1. Introduction to International Business 2. International Operations Management 3. International Business Environment 4. International Trading Environment 5. GATT/WTO and Global Liberalisation; 6. International Monetary System and Foreign Exchange Market 7. International Banking and Eurocurrency Market 8. International Economic Organisations 9. International Investment and Finance 10. Multinational Corporations 11. International Goods, Services and Financial Flows and Balance of Payments 12. Globalisation 13. International Business Intelligence 14. Market Selection 15. Market Entry Strategies 16. Market Coverage Strategies 17. International Product Decisions 18. International Pricing 19. International Distribution 20. International Promotion 21. International Organisation and HRM 22. Some Social Issues in International Business 23. Trade Policy and Regulation in India 24. Export Promotion 25. Trade and BOP of India 26. India in the Global Setting 27. Globalisation of Indian Business Case Studies
9788120342149
International Business
658.049 / CHE
International Business Text and Cases Francis Cherunilam - 5th Ed. (Eastern Economy Edition) - New Delhi : PHI Learning, 2016. - xxiii, 848 p. Include Tables ; 24 cm.
1. Introduction to International Business 2. International Operations Management 3. International Business Environment 4. International Trading Environment 5. GATT/WTO and Global Liberalisation; 6. International Monetary System and Foreign Exchange Market 7. International Banking and Eurocurrency Market 8. International Economic Organisations 9. International Investment and Finance 10. Multinational Corporations 11. International Goods, Services and Financial Flows and Balance of Payments 12. Globalisation 13. International Business Intelligence 14. Market Selection 15. Market Entry Strategies 16. Market Coverage Strategies 17. International Product Decisions 18. International Pricing 19. International Distribution 20. International Promotion 21. International Organisation and HRM 22. Some Social Issues in International Business 23. Trade Policy and Regulation in India 24. Export Promotion 25. Trade and BOP of India 26. India in the Global Setting 27. Globalisation of Indian Business Case Studies
9788120342149
International Business
658.049 / CHE