A global view on intercultural management :

Rothlauf, Jürgen, 1949-

A global view on intercultural management : challenges in a globalized world / Jürgen Rothlauf. - Germany, De Gruyter, 2014. - xvi, 335 pages : illustrations ; 24 cm

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Includes bibliographical references (pages 301-335) and index.

9783110400625 (pbk.) 9783110400625 3110400626 (pbk.)


Diversity in the workplace.
Globalization and Intercultural Management
Cultural Reflection as a Starting Point for Intercultural Management
Corporate Culture and Internationalization
Values under the Influence of Culture and Technolgy
Leadership Across Cultures
Multicultural Teams
Intercultural Preparation and Reintegration
Three Global Intercultural Tests
Diversity in the workplace.

658.300 / ROT

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