Marketing research /
Aaker, David A.
Marketing research / David A. Aaker ... [et al.]. - 11th ed. - Hoboken, NJ : John Wiley & Sons, c2013. - xvii, 741 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788126563531 9781118156636 (hbk. : alk. paper)
Marketing research.
Data Collection
Smith's Clothing
658.83 / AAK
Marketing research / David A. Aaker ... [et al.]. - 11th ed. - Hoboken, NJ : John Wiley & Sons, c2013. - xvii, 741 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788126563531 9781118156636 (hbk. : alk. paper)
Marketing research.
Data Collection
Smith's Clothing
658.83 / AAK