Business research methods

Mishra, Prahlad

Business research methods Prahlad Mishra - New Delhi : Oxford University Press, 2015. - ix, 832 pages : illustrations; 23 cm.

Part I: Conceptual Background Of Research

Part II: Operationalization In Research And Instruments Designing
Part III: Univariate And Bivariate Techniques For Data Analysis



Part IV: Multivariate Techniques For Data Analysis





Business Research Methods is a comprehensive textbook designed to meet the requirements of post graduate management students. It explores the core concepts of research methods and its practice, especially in business management scenarios through numerous exhibits, solved exercises, and cases.

Suitable for: Business Research Methods is a comprehensive textbook designed to meet the requirements of post graduate management students.

9780198094739


Business--Research--Methodology

658.007 / MIS

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