Retail management

Bajaj, Chetan

Retail management Chetan Bajaj; Nidhi V Srivastava; Rajneesh Tuli - 3rd ed. - New Delhi ; Oxford : Oxford University Press, 2016 - xxv, 427 p.: ill.; 26 cm.

Retailing: Role, Relevance, and Trends
Retail Organization

Retail in India


Retail Customer

Retail Market Segmentation
Financial Planning for Retail


Retail Location Strategy


Organizational Structure and Human Resource Management in Retail

Supply Chain Management and Information Systems


Retail Product and Brand Management




Merchandise Management





Retail Pricing





Retail Promotion Strategy






Store Operations







Atmospherics and Retail Space Management







Customer Relationship Management in Retailing








Managing Retail Chains and Franchising








E-commerce










9780199467440


Retail trade--Management

658.870 / BAJ

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