The retail value chain :
Finne, Sami
The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies Sami Finne; Hanna Sivonen - London ; Philadelphia : Kogan Page, 2009. - x, 374 pages: illustrations, plans; 24 cm.
1 Change drivers in the retail value chain Retail formats Collaboration in the retail value chain Demand management Store operations Information technology trends in the retail value chain Loyalty programmes and shopper information sharing The future;
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of.
9780749456986
Consumers
Retail trade--Management
Competition
Consolidation and merger of corporations
658.87 / FIN
The retail value chain : how to gain competitive advantage through efficient consumer response (ECR) strategies Sami Finne; Hanna Sivonen - London ; Philadelphia : Kogan Page, 2009. - x, 374 pages: illustrations, plans; 24 cm.
1 Change drivers in the retail value chain Retail formats Collaboration in the retail value chain Demand management Store operations Information technology trends in the retail value chain Loyalty programmes and shopper information sharing The future;
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of.
9780749456986
Consumers
Retail trade--Management
Competition
Consolidation and merger of corporations
658.87 / FIN