Normal view MARC view ISBD view

Brace, Ian, 1949-

Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - Fourth edition. - London : Kogan Page, 2018. - viii, 382 pages : illustrations ; 24 cm. - Market research in practice .

Includes bibliographical references and index.

01: Objectives in Writing A Questionnaire;
02: The Data Collection Media
03: Planning the Questionnaire
04: Types of Questions
05: Data Types
06: Rating Scales
07: Behavioural Questions
08: Attitude and Image Measurement

09: Writing the Questionnaire


10: The Look of the Questionnaire


11: Questionnaire Design Software


12: Engaging the Respondent Online



13: Piloting the Questionnaire




14: Ethical Issues




15: Social Desirability Bias



16: International Surveys






Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

ISBN: 9780749481971 0749481978

Subjects--Topical Terms:
Marketing research
Questionnaires--Methodology.--Design.

Dewey Class. No.: 658.83 / BRA