Survey research /

Sapsford, Roger.

Survey research / Roger Sapsford. - 2nd ed. - London : SAGE, 2007. - xiii, 276 p. : ill. ; 24 cm.

Includes bibliographical references.

1. What is survey research? --
2. What's the problem? : developing ideas --

3. The theory of sampling --

4. Making do : sampling in the real world --


5. Measurement : principles --



6. Putting it into practice --



7. Complex concepts --




8. What does it all mean? --




9. Keeping it simple : tabular analysis --




10. Relationships and differences --





11. Constructing scales --






12. Did you need to do your own survey? --







13. Reporting the results.









Presenting an informative and accessible account of survey research, this title guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

1412912318 (hbk) 9781412912310 (hbk) 1412912326 (pbk) 9781412912327 (pbk)


Social surveys
Sampling (Statistics)--Methodology.

300.723 / SAP

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