Microeconomics for MBAs :
McKenzie, Richard B,
Microeconomics for MBAs : the economic way of thinking for managers Economic way of thinking for managers Richard B. McKenzie & Dwight R. Lee. - 2nd ed. - Cambridge ; New York : Cambridge University Press, 2010. - xxix, 536 p. : ill., charts ; 26 cm.
Previous ed.: 2006.
Includes bibliographical references (p. [492]-512) and index.
Bk. 1. The market economy, overview and application.
Bk. 2. Demand and production theory.
Bk. 3. Competitive and monopoly market structures.
Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
9781107686441 0521191475 (hbk.)
Microeconomics.
Managerial economics.
338.502 / MCK
Microeconomics for MBAs : the economic way of thinking for managers Economic way of thinking for managers Richard B. McKenzie & Dwight R. Lee. - 2nd ed. - Cambridge ; New York : Cambridge University Press, 2010. - xxix, 536 p. : ill., charts ; 26 cm.
Previous ed.: 2006.
Includes bibliographical references (p. [492]-512) and index.
Bk. 1. The market economy, overview and application.
Bk. 2. Demand and production theory.
Bk. 3. Competitive and monopoly market structures.
Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.
9781107686441 0521191475 (hbk.)
Microeconomics.
Managerial economics.
338.502 / MCK