Entrepreneurship : ideas in action

Greene, Cynthia L

Entrepreneurship : ideas in action Cynthia L. Greene - Mason, OH : South-Western Cengage Learning, 2012. - xvi, 432 pages : color illustrations ; 28cm

1. Should You Become an Entrepreneur 2. Entrepreneurs in a Market Economy 3. Develop a business plan 4. Identify and meet a market need 5. Market your business 6. Distribution, Promotion, and selling 7. Select a type of ownership 8. Locate and set up your business 9. Plan and Track Your Finances 10. Operations Management 11. Human Resource Management 12. Risk Management 13. Management for the future

9780538496896

338.04 / GRE

Powered by Koha