Shmueli, Galit, 1971-

Data mining for business analytics : concepts, techniques, and applications with XLMiner/ by Galit Shmueli, Peter C. Bruce and Nitin R. Patel. - Hoboken, New Jersey : John Wiley & Sons, 2016. - 1 online resource.

Includes index.

Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-Nearest Neighbors (kNN) -- The Naive Bayes classifier -- Classification and regression trees -- Logistic regression -- Neural nets -- Discriminant analysis -- Combining methods : ensembles and uplift modeling -- Association rules and collaborative filtering -- Cluster analysis -- Handling time series -- Regression-based forecasting -- Smoothing methods -- Social network analytics -- Text mining -- Cases.

9781118879337 (epub) 9781118956632 (pdf)


Business
Data mining.
R (Computer program language)
Business mathematics--Data processing.--Computer programs.

005.54 / SHM

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