Sales management :
Ingram, Thomas N.
Sales management : analysis and decision making / Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams. - Ninth edition. - Abingdon, Oxon ; New York, NY : Routledge, 2015. - xxiii, 378 pages ; 28 cm
Includes bibliographical references and index.
Part 1. Describing the Personal Selling Function; Part 2. Defining the Strategic Role of the Sales Function; Part 3. Developing the Salesforce Part 4. Directing the Salesforce Part 5. Determining Salesforce Effectiveness and Performance
9781138858022 (hardback) 9780765644510 (pbk.)
Sales management.
658.81 / ING
Sales management : analysis and decision making / Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams. - Ninth edition. - Abingdon, Oxon ; New York, NY : Routledge, 2015. - xxiii, 378 pages ; 28 cm
Includes bibliographical references and index.
Part 1. Describing the Personal Selling Function; Part 2. Defining the Strategic Role of the Sales Function; Part 3. Developing the Salesforce Part 4. Directing the Salesforce Part 5. Determining Salesforce Effectiveness and Performance
9781138858022 (hardback) 9780765644510 (pbk.)
Sales management.
658.81 / ING