Principles of retailing /
Fernie, John, 1948-
Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore. - Second edition. - [Place of publication not identified] : Routledge, 2015 - xviii, 349 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The retail environment Theories of retail change Strategic retail marketing 1 : the strategic planning process Strategic retail marketing 2 : market segmentation and the service marketing mix Internationalisation of retailing Electronic commerce and retailing Product management Offshore sourcing and corporate social responsibility (csr) Retail logistics Adding value through customer service Visual merchandising and retail selling Retail security.
9781138791947 (hardback) 9781138791954 (pbk.)
Retail trade.
Retail trade--Management.
658.87 / FER
Principles of retailing / John Fernie, Suzanne Fernie, and Christopher M. Moore. - Second edition. - [Place of publication not identified] : Routledge, 2015 - xviii, 349 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The retail environment Theories of retail change Strategic retail marketing 1 : the strategic planning process Strategic retail marketing 2 : market segmentation and the service marketing mix Internationalisation of retailing Electronic commerce and retailing Product management Offshore sourcing and corporate social responsibility (csr) Retail logistics Adding value through customer service Visual merchandising and retail selling Retail security.
9781138791947 (hardback) 9781138791954 (pbk.)
Retail trade.
Retail trade--Management.
658.87 / FER