Digital innovation and entrepreneurship /

Whittington, Richard, 1958-

Digital innovation and entrepreneurship / Richard Whittington, - Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018. ©2018 - xxii, 456 pages ; illustrations ; 25 cm

Includes bibliographical references (pages 434-439) and index.

About innovation and entrepreneurship --
Framing the business --
Promotion and sales --
Delivery and operations --
Value capture --
Growth and scalability --
Intellectual property and protection --
Leadership and structure --
Key themes and summary points.

9781108470506 (hardback : alk. paper) 9781108454940 (pbk. : alk. paper)


Electronic commerce.
Entrepreneurship.
Information technology
Technological innovations--Economic aspects.--Economic aspects.

658.4 / WHI