Contemporary marketing management

Idrees, Faheema

Contemporary marketing management Strategies and Practices Faheema Idrees & T.M. Kuthubudeen - New Delhi : KW Publishers, - vii, 156 pages : ill.; 24 cm.

Guerilla, Viral and Buzz Marketing Online Marketing Ambient and Experiential Marketing Relationship and Permission Marketing Social and Societal Marketing Techniques Integrated or Fusion and Neuromarketing Unethical Marketing

9789380502465


Marketing--Management

658.806 / IDR

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