Strategic marketing in library and information science /
Owens,Irene
Strategic marketing in library and information science / Irene Owens, editor. - Binghamton, NY : Haworth Information Press, c2002. - 254 p. : ill. ; 23 cm.
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
Includes bibliographical references and index.
Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
0789021420 (hbk.) 0789021439 (pbk.)
Library planning.
Libraries
Information services
Information services--Marketing.--Planning.--Marketing.
021.7 / OWE
Strategic marketing in library and information science / Irene Owens, editor. - Binghamton, NY : Haworth Information Press, c2002. - 254 p. : ill. ; 23 cm.
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
Includes bibliographical references and index.
Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
0789021420 (hbk.) 0789021439 (pbk.)
Library planning.
Libraries
Information services
Information services--Marketing.--Planning.--Marketing.
021.7 / OWE