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Brand protection in the online world :

Barnett, David N.,

Brand protection in the online world : a comprehensive guide / David N. Barnett. - - New York : Kogan Page, 2017. - vii, 268 pages : illustrations ; 24 cm

Includes index.

Chapter - 01: Introduction; Chapter - 02: Domain Names; Chapter - 03: General Brand Use and Abuse; Chapter - 04: E-Commerce Activity and Marketplaces; Chapter - 05: Social Media; Chapter - 06: Online Fraud; Chapter - 07: Digital Piracy; Chapter - 08: Mobile Apps;

ISBN: 9780749478698 9780749478704 0749478691

Subjects--Topical Terms:
Brand name products.
Electronic commerce.
Brand choice.
Trademark infringement.
Brand choice.
Brand name products.
Electronic commerce.
Trademark infringement.
Markenschutz
Internet
Produktpiraterie

Dewey Class. No.: 658.827 / BAR

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