The Cultural Dimension of International Business/
Ferraro, Garry P.
The Cultural Dimension of International Business/ Garry P. Ferraro. - 5th ed. - U.P, India : Pearson, 2012. - viii, 216p.: ill.; 23 cm.
1. Cultural Anthropology and International Business. 2. Cultural and International Business: A Conceptual Approach. 3. Communicating across Cultures: Language. 4. Communicating across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Negotiating across Cultures. 7. Coping with Culture Shock. 8. Developing Global Managers. Appendix A: Cross-Cultural Scenario Discussions. Appendix B: Locating Relevant Cultural Information.
Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.
9788131712429 0130903272 9780130903273
communication interculturelle -- gestion internationale de l'entreprise.
Assistance technique -- Aspect anthropologique.
Communication interculturelle.
302.35 / FER
The Cultural Dimension of International Business/ Garry P. Ferraro. - 5th ed. - U.P, India : Pearson, 2012. - viii, 216p.: ill.; 23 cm.
1. Cultural Anthropology and International Business. 2. Cultural and International Business: A Conceptual Approach. 3. Communicating across Cultures: Language. 4. Communicating across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Negotiating across Cultures. 7. Coping with Culture Shock. 8. Developing Global Managers. Appendix A: Cross-Cultural Scenario Discussions. Appendix B: Locating Relevant Cultural Information.
Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.
9788131712429 0130903272 9780130903273
communication interculturelle -- gestion internationale de l'entreprise.
Assistance technique -- Aspect anthropologique.
Communication interculturelle.
302.35 / FER