Managing Tourism Destinations /

Raga, Jennifer.

Managing Tourism Destinations / Jennifer Raga - Canada : Society Publishing, ©2018. - xiii, 261 pages : ill.: 26 cm.

Chapter 1. Introduction to Tourism Destinations Chapter 2. Planning and Organizing A Designation Chapter 3. Know Your Visitor and Their Management Chapter 4. Role of Destination Management Organizations Chapter 5. Human Resource and Desired Skill in Destination Management Chapter 6. Destination Marketing Chapter 7. Destination Management at Heritage Sites Chapter 8. Destination Positioning and Branding Chapter 9. Developing Destination Products Chapter 10. Destination E-Business and Information Management

Develops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveller's choice, destination management and destination planning, management of heritage sites and developing of destination products along with information management.

9781773610023

910.68 / RAG

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