Giants of tourism /

Butler, Richard

Giants of tourism / Edited by Richard W. Butler and Roslyn A. Russell - Wallingford, : CABI, ©2010. - xvii, 288 p.: illustrations, maps 24 cm.

HB

PART I: Giants of Hospitality
Historical giants : forefathers of modern hospitality and tourism / Kevin D. O'Gorman --
The master of ceremonies : Beau Nash and the rise of Bath, 1700-1750 / John Towner --
Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980 / Victor T.C. Middleton --
Conrad 'Connie' Nicholson Hilton, 1887-1979 : the consummate hotelier / John Cousins --
The DeHaan family and RCI : the development of the timeshare industry / Beverley Sparks and Jo-Anne Smith --

PART II: Giants of Travel
Thomas Cook : image and reality / John K. Walton --
Baedeker : the perceived 'inventor' of the formal guidebook --
a Bible for travellers in the 19th century / David M. Bruce --
Freddie Laker : first giant of low-cost air travel / Hugh Somerville --
Sir Stelios : the easy-going entrepreneur / Andreas Papatheodorou, Konstantinos Polychroniadis and Ioulia Poulaki --
Richard Branson : 'Screw it, let's do it' / Richard W. Butler --

PART III: Giants of Activities
Walt Disney's world of entertainment attractions / Amir Shani and Ronald Logan --
Stanley Ho Hung-sun : the 'king of gambling' / Glenn McCartney --
Kerry Packer : World Series Cricket (WSC) and the (R)evolution of modern sports-related tourism / James E.S. Higham and Scott Cohen --
AJ Hackett --
a giant of tourism / Pamm Kellett --

PART IV: Giants of Development
A.P. Cockburn : Canadian transportation and resort pioneer / Geoffrey Shifflett and Geoffrey Wall --
John Muir : pioneer of nature preservation / C. Michael Hall --
Keith Williams : chaos maker on the gold coast / Roslyn A. Russell --
And standing in the shadows of these giants --

This book presents individuals who have made an important contribution to tourism. Most are entrepreneurs in the classic sense, but others are individuals who have had unintentional subsequent effects on tourism through their actions. The book is arranged in four parts: (i) giants of hospitality (chapters 1-5); (ii) giants of travel (chapters 6-10); (iii) giants of activities (chapters 11-14); and (iv) giants of development

9781845936525


Tourism -- Biography.
BUSINESS & ECONOMICS -- Infrastructure.

338.761 / BUT

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