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Strategy for tourism /

Tribe, John

Strategy for tourism / John Tribe - Oxford : Goodfellow Publishers Ltd, 2010. - vi, 258p.: ill.; 29cm

Part I: Strategic Purpose Part II: Strategic Analysis Part III: Strategic Choice Part IV: Strategic Implementation

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

ISBN: 97981906884079

Dewey Class. No.: 338.4791068 / TRI

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