Doing business in emerging markets /
Cavusgil, S. Tamer
Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu - 3rd - Los Angeles : SAGE, Publications, 2021. - xxi, 353 p.: illustrations ; 25 cm.
Part One: Foundation Concepts
1: Emerging Markets - Setting the Stage
2: What is an Emerging Market?
3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets Part Two: Potential of Emerging Markets
4: What Makes Emerging Markets Attractive?
5: Assessing Market Potential of Emerging Markets Part Three: Managing in Emerging Markets
6: Managing Operations in Emerging Markets
7: Negotiations and Conflict Management in Emerging Markets
8: A Bright -- if Uneven-- Future for Emerging Markets
Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.
9781526494559
Business and Management and Entreprises multinationales
382.6 / CAV
Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Leigh Anne Liu - 3rd - Los Angeles : SAGE, Publications, 2021. - xxi, 353 p.: illustrations ; 25 cm.
Part One: Foundation Concepts
1: Emerging Markets - Setting the Stage
2: What is an Emerging Market?
3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets Part Two: Potential of Emerging Markets
4: What Makes Emerging Markets Attractive?
5: Assessing Market Potential of Emerging Markets Part Three: Managing in Emerging Markets
6: Managing Operations in Emerging Markets
7: Negotiations and Conflict Management in Emerging Markets
8: A Bright -- if Uneven-- Future for Emerging Markets
Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.
9781526494559
Business and Management and Entreprises multinationales
382.6 / CAV