Normal view MARC view ISBD view

Cornelissen, Joep

Corporate communication : A guide to theory and practice / Joep Cornelissen - 6th - London : SAGE Publications, 2020. - xxvi, 306 p.: illustrations ; 25 cm.

Part I: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part II: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part III: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part IV: Specialist Areas in Corporate Communications
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part V: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly


ISBN: 9781526491978

Subjects--Topical Terms:
Business and Management and Business communication

Dewey Class. No.: 658.45 / COR