Management and business research /
Easterby-Smith, Mark,
Management and business research / Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade. - Seventh edition. - London : Sage, c2021. - xxi, 470 pages ; 26 cm
"3 new quantitative chapters"--Cover.
Includes bibliographical references (pages 448-464) and index.
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH Chapter 2 REVIEWING THE LITERATURE Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH Chapter 5 THE ETHICAL RESEARCHER Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA Chapter 9 CRAFTING QUANTITATIVE DATA Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
9781529734522 9781529734515
2020947823
Management--Research.
Operations research.
Organizational behavior.
HD30.4 / .E27 2021
650.072 / EAS
Management and business research / Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade. - Seventh edition. - London : Sage, c2021. - xxi, 470 pages ; 26 cm
"3 new quantitative chapters"--Cover.
Includes bibliographical references (pages 448-464) and index.
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH Chapter 2 REVIEWING THE LITERATURE Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH Chapter 5 THE ETHICAL RESEARCHER Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA Chapter 9 CRAFTING QUANTITATIVE DATA Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
9781529734522 9781529734515
2020947823
Management--Research.
Operations research.
Organizational behavior.
HD30.4 / .E27 2021
650.072 / EAS