Exploring communication theory : Making sense of us /
Floyd, Kory
Exploring communication theory : Making sense of us / Kory Floyd1 et. all - New York, Routledge, 2017. - 403 p.: 26 cm.
Making Sense of Communication
Conceptualizing Communication Theory
Communication Theory and Research
Signs, Symbols, and Semantics
Organizing and Sending Messages
Explaining and Understanding Human Behavior
Discourse and Change
Communication in Developing Relationships
Communication in Sustaining Relationships
Processes of Persuasion
Communication in Organizations
Theories of Group and Family Communication
Presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers
9781138200159
302.201 / FLO
Exploring communication theory : Making sense of us / Kory Floyd1 et. all - New York, Routledge, 2017. - 403 p.: 26 cm.
Making Sense of Communication
Conceptualizing Communication Theory
Communication Theory and Research
Signs, Symbols, and Semantics
Organizing and Sending Messages
Explaining and Understanding Human Behavior
Discourse and Change
Communication in Developing Relationships
Communication in Sustaining Relationships
Processes of Persuasion
Communication in Organizations
Theories of Group and Family Communication
Presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers
9781138200159
302.201 / FLO