Events Management : An International Approach /
Ferdinand, Nicole.
Events Management : An International Approach / Nicole Ferdinand & Paul J. Kitchin - THIRD EDITION - Los Angeles : SAGE, 2022. - xvii, 358 pages : some illustrations ; 25 cm.
Table of Contents Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events Chapter 2: The International Events Environment Part 2: International Events Management in Practice Chapter 3: Managing Event Projects Bruce Johnson Chapter4: Building an Events Team John R.T. Bustard and Paul J. Kitchin Chapter 5: Marketing Events: An Ecosystem Perspective Paul J. Kitchin and Rob Wilson Chapter 6: Financing Events Paul. J. Kitchin and John R.T. Bustard Chapter 7: Event Sponsorship Brent W. Ritchie and Sacha Reid Chapter 8: Risk Management for Events Jo-anne Tull Chapter 9: Event Evaluation Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devinex Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devine x Chapter 11: A Strategic Approach to International Event Tourism Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 12: Accessible and Inclusive Event Management Nicole Ferdinand, Albert Postma and Liza Boucher Chapter 13: The Future of International Events
"Taking an international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global society to help prepare students for the realities of the events management sector"-- Provided by publisher
9781529730791
Special events--Management, Marketing Events: An Ecosystem Perspective,
394.2068 / FER
Events Management : An International Approach / Nicole Ferdinand & Paul J. Kitchin - THIRD EDITION - Los Angeles : SAGE, 2022. - xvii, 358 pages : some illustrations ; 25 cm.
Table of Contents Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events Chapter 2: The International Events Environment Part 2: International Events Management in Practice Chapter 3: Managing Event Projects Bruce Johnson Chapter4: Building an Events Team John R.T. Bustard and Paul J. Kitchin Chapter 5: Marketing Events: An Ecosystem Perspective Paul J. Kitchin and Rob Wilson Chapter 6: Financing Events Paul. J. Kitchin and John R.T. Bustard Chapter 7: Event Sponsorship Brent W. Ritchie and Sacha Reid Chapter 8: Risk Management for Events Jo-anne Tull Chapter 9: Event Evaluation Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devinex Chapter 10: The Sustainability Agenda and Events Adrian Devine and Frances Devine x Chapter 11: A Strategic Approach to International Event Tourism Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 12: Accessible and Inclusive Event Management Nicole Ferdinand, Albert Postma and Liza Boucher Chapter 13: The Future of International Events
"Taking an international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global society to help prepare students for the realities of the events management sector"-- Provided by publisher
9781529730791
Special events--Management, Marketing Events: An Ecosystem Perspective,
394.2068 / FER