Power Of Habit : Why We Do What We Do & How To Change /

Duhigg, Charles

Power Of Habit : Why We Do What We Do & How To Change / Charles Duhigg. - London [England] : Random House, 2013. - xx, 371 pages : illustrations ; 20 cm.

Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives

TABLE OF CONTENTS
The habit cure
The Habits of Individuals. The habit loop : how habits work
The craving brain : how to create new habits
The golden rule of habit change : why transformation occurs. The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most
Starbucks and the habit of success : when willpower becomes automatic
The power of a crisis : how leaders create habits through accident and design
How Target knows what you want before you do : when companies predict (and manipulate) habits. The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen
The neurology of free will : are we responsible for our habits?
A reader's guide to using these ideas

9781847946249


Adaptation au changement Autoformation Change (Psychology) Changement (Psychologie) Développement d'aptitudes Développement personnel Efficacité Habit Habit Social aspects Habit breaking Habitude Habitude Aspect social Mauvaises habitudes Psychology

158.1 / DUH

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