Hospitality and Tourism Marketing /
Kaul, Ajay
Hospitality and Tourism Marketing / Ajay Kaul (Author) - Jaipur : ABD Publishers, 2022. - 234p.: 788 g.: 230 x 165 mm.:
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restaurant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company, and advertising and promoting special room rates to increase business. This book has been written with you in mind-explaining the how and why of every one's role in marketing, Because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job. Hospitality and Tourism Marketing gives you an innovative and practical introduction to marketing. Its style and extensive use of examples and illustrations make the book straightforward, easy to read.
9788183769105
Marketing Management
647.940 / KAU
Hospitality and Tourism Marketing / Ajay Kaul (Author) - Jaipur : ABD Publishers, 2022. - 234p.: 788 g.: 230 x 165 mm.:
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restaurant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company, and advertising and promoting special room rates to increase business. This book has been written with you in mind-explaining the how and why of every one's role in marketing, Because customer contact employees are part of our product in hospitality and tourism marketing, marketing is everyone's job. Hospitality and Tourism Marketing gives you an innovative and practical introduction to marketing. Its style and extensive use of examples and illustrations make the book straightforward, easy to read.
9788183769105
Marketing Management
647.940 / KAU