Management Information Systems: Managing the Digital Firm /
Laudon, Kenneth C.
Management Information Systems: Managing the Digital Firm / Kenneth C. Laudon. - 17th ed. - New Delhi : Pearson Education Limited, 2022. - 648 p. : col. ill. ; 25 cm.
Table of Contents
PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
Information Systems in Global Business Today
Global E-Business and Collaboration
Information Systems, Organizations, and Strategy
Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
IT Infrastructure and Emerging Technologies
Foundations of Business Intelligence: Databases and Information Management
Telecommunications, the Internet, and Wireless Technology
Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-commerce: Digital Markets, Digital Goods
Managing Knowledge and Artificial Intelligence
Enhancing Decision Making
Building Systems
Managing Projects
Managing Global Systems
An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab®MIS and has a Companion Website.
Features
Hallmark features of this title
Includes career resources:
Job-hunting guides
Instructions for building a digital portfolio
Guidance for incorporating MIS knowledge into resumes, cover letters, and job interviews.
Integrated hands-on learning
Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
Student-focused learning with real-world applications
Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook>®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
New to this Edition
New and updated features of this edition
Integrated hands-on learning
Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
Support beyond the classroom
A Career Opportunities section, a new feature of each chapter, helps students use this text as a job hunting and career building tool. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
New and updated coverage
Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
Coverage of social business now examines 'deep learning,' supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
Updated text, figures, tables, and cases draw on the latest sources from industry and MIS research as of September 2018.
9781292403281 1292403284
Telecommunications
5G
distributed database
MyLab
blockchain
GDPR
658.4038011 / LAU
Management Information Systems: Managing the Digital Firm / Kenneth C. Laudon. - 17th ed. - New Delhi : Pearson Education Limited, 2022. - 648 p. : col. ill. ; 25 cm.
Table of Contents
PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
Information Systems in Global Business Today
Global E-Business and Collaboration
Information Systems, Organizations, and Strategy
Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
IT Infrastructure and Emerging Technologies
Foundations of Business Intelligence: Databases and Information Management
Telecommunications, the Internet, and Wireless Technology
Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-commerce: Digital Markets, Digital Goods
Managing Knowledge and Artificial Intelligence
Enhancing Decision Making
Building Systems
Managing Projects
Managing Global Systems
An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab®MIS and has a Companion Website.
Features
Hallmark features of this title
Includes career resources:
Job-hunting guides
Instructions for building a digital portfolio
Guidance for incorporating MIS knowledge into resumes, cover letters, and job interviews.
Integrated hands-on learning
Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
Student-focused learning with real-world applications
Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook>®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
New to this Edition
New and updated features of this edition
Integrated hands-on learning
Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
Support beyond the classroom
A Career Opportunities section, a new feature of each chapter, helps students use this text as a job hunting and career building tool. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
New and updated coverage
Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
Coverage of social business now examines 'deep learning,' supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
Updated text, figures, tables, and cases draw on the latest sources from industry and MIS research as of September 2018.
9781292403281 1292403284
Telecommunications
5G
distributed database
MyLab
blockchain
GDPR
658.4038011 / LAU