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Kotler, Philip.

Marketing for Hospitality and Tourism / Philip Kotler. - 8th ed. - New Delhi : Pearson, 2022. - 686 p. : col. ill. ; 25 cm.

Part I: Defining Hospitality and Tourism Marketing and the Marketing Process
Part II: Understanding the Marketplace and Customer Value
Part III: Designing Customer Value-Drive Strategy and Mix
Part IV: Managing Hospitality and Tourism Marketing


Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

ISBN: 9781292363516

Subjects--Topical Terms:
micromarketing.
Price Elasticity of Demand.
Tourism--Marketing
Pricing Strategies
Hospitality industry--Marketing

Dewey Class. No.: 338.4791068 / KOT