Nudge /
Thaler, Richard H., 1945-
Nudge / Richard H. Thaler and Cass R. Sunstein. - Final edition. - New Delhi : Penguin, 2021. - 1 online resource
"First published in the United States of America by Yale University Press, 2008"--Title page.
Includes bibliographical references and index.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"--
9780525508526 9780141999937
Economics
Choice (Psychology)
Decision making
Consumer behavior.--Psychological aspects.--Economic aspects.--Psychological aspects.
330.019 / THA
Nudge / Richard H. Thaler and Cass R. Sunstein. - Final edition. - New Delhi : Penguin, 2021. - 1 online resource
"First published in the United States of America by Yale University Press, 2008"--Title page.
Includes bibliographical references and index.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"--
9780525508526 9780141999937
Economics
Choice (Psychology)
Decision making
Consumer behavior.--Psychological aspects.--Economic aspects.--Psychological aspects.
330.019 / THA