Understanding engagement in transmedia culture /
Evans, Elizabeth, 1981-
Understanding engagement in transmedia culture / Elizabeth Evans. - Abingdon, Oxon : Routledge, 2020. - xi, 198 pages : illustrations ; 24 cm
Includes bibliographical references (pages 180-195) and index.
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.
"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
9781138632783 9781138632790
Mass media
Digital storytelling.--Audiences.
302.23 / EVA
Understanding engagement in transmedia culture / Elizabeth Evans. - Abingdon, Oxon : Routledge, 2020. - xi, 198 pages : illustrations ; 24 cm
Includes bibliographical references (pages 180-195) and index.
Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.
"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
9781138632783 9781138632790
Mass media
Digital storytelling.--Audiences.
302.23 / EVA