The Influence of Big-Five Personality Traits on the Antecedents and Outcomes of Brand Love: A Study Among Clothing Brand Consumers/

Thalhath, P.

The Influence of Big-Five Personality Traits on the Antecedents and Outcomes of Brand Love: A Study Among Clothing Brand Consumers/ Thalhath, P. & Velmurugan P.S. - Thiruvarur: CUTN, 2023. - 386 p.: col. ill. ; 30 cm.


Branding (Marketing)
Personality—Testing
Consumer behavior
Big Five personality traits
Consumers—Psychology
Brand loyalty
Clothing trade—Marketing

658.8342 / THA