Managing Sport Facilities and Major Events /
Schwarz C Eric
Managing Sport Facilities and Major Events / Eric C. Schwarz - Newyork : Routledge, 2017.
Introduction to Sport Facility and Major Event Management
Key Success Factors of Operating Sport Facilities and Running Sport Events
Feasibility Analysis and Market Research for Planning New Sport Facilities and Events
New Sport Facility Development: Planning, Design, and Construction
New Sport Facility Development: Preparing the Facility Management Infrastructure
New Sport Facility Operations: Attracting Events
New Sport Facility Operations: Planning the Event Management Infrastructure
Attracting Customers: Marketing Sport Facilities and Events
Running the Sport Event: Event Operations
Destination Marketing, Image, and Branding through Major Sport Events
Managing Sport Facilities and Major Events is a comprehensive textbook that introduces the fundamentals of sport facility and event management within an international context. The second edition has been fully revised and updated to include new chapters on analytics, impact, and legacy. The book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance. The textbook is supported by a companion website containing slides, test banks, a glossary, and sample syllabus, making it an invaluable resource for students and practitioners alike.
9780367240950
Sport Facility Management
Event Management
Sports Administration
Facility Development
Event Operations
796.069 / ERC
Managing Sport Facilities and Major Events / Eric C. Schwarz - Newyork : Routledge, 2017.
Introduction to Sport Facility and Major Event Management
Key Success Factors of Operating Sport Facilities and Running Sport Events
Feasibility Analysis and Market Research for Planning New Sport Facilities and Events
New Sport Facility Development: Planning, Design, and Construction
New Sport Facility Development: Preparing the Facility Management Infrastructure
New Sport Facility Operations: Attracting Events
New Sport Facility Operations: Planning the Event Management Infrastructure
Attracting Customers: Marketing Sport Facilities and Events
Running the Sport Event: Event Operations
Destination Marketing, Image, and Branding through Major Sport Events
Managing Sport Facilities and Major Events is a comprehensive textbook that introduces the fundamentals of sport facility and event management within an international context. The second edition has been fully revised and updated to include new chapters on analytics, impact, and legacy. The book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance. The textbook is supported by a companion website containing slides, test banks, a glossary, and sample syllabus, making it an invaluable resource for students and practitioners alike.
9780367240950
Sport Facility Management
Event Management
Sports Administration
Facility Development
Event Operations
796.069 / ERC