Managing brand transgressions : 8 principles to transform your brand /
Jain, Shailendra Pratap
Managing brand transgressions : 8 principles to transform your brand / Shailendra Pratap Jain - Germany : De Gruyter, 2024. - xvi, 153 p.; pbk
9781501521089
Brand management
Marketing management
Product management
Management
658.827 / JAI
Managing brand transgressions : 8 principles to transform your brand / Shailendra Pratap Jain - Germany : De Gruyter, 2024. - xvi, 153 p.; pbk
9781501521089
Brand management
Marketing management
Product management
Management
658.827 / JAI