Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective /

Koc, Erdogan

Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc - 2nd ed. - New Delhi : Routledge, 2026. - xvii, 397 p.; pbk

9781032988993


Cross-cultural communication
Hospitality marketing
Tourism management

338.4791 / KOC